Reason 7 brings to the industry a new way to purchase trees. A way that provides the reassurance that the trees in the landscape not only look beautiful, but are adaptable, resilient and equipped with the best root system to reach their greatest potential.
THE ASSURANCE OF A QUALITY TREE
Certified Processes
Research has shown that one of the most important factors affecting the health and longevity of urban trees is the quality of the plant material sourced from nurseries. This is why Reason 7 growers focus on all aspects of tree quality from genetics, canopy and crown structure, to central leader management and root systems.
Our goal is to provide you with a consistent and reliable source of great quality trees so that together we can increase the sustainability and longevity of our urban forest.
Reason 7 believes that consistent and great outcomes are the result of following superior processes. All Reason 7 trees are grown following a strict, documented process, are certified by the nursery and routinely audited to provide buyers with confidence and accountability.
Because what is essential is invisible to the eye, Reason 7 has adopted a series of certified processes to give you the peace of mind that you are purchasing the best possible tree on the market - from the tip of its roots, to the top of its canopy.
Did you know…
Studies show the average lifespan of trees in the urban landscape is as low as 7 years?
Let’s change that number together.
Yep, just 7 years is what one of the very first studies on tree life expectancy concluded and published in the American Forests Magazine. While no study to date has been able to non-disputably publish the magic number, more recent studies have shown life expectancy in the urban forest to be at 19 years. While a huge improvement, these numbers are still far from meeting the true potential of trees.
Trees are meant to outlive us
MAGNOLIA 120years
ELM 300years
LIVE OAK 300years
BALD CYPRESS 1800years
In their natural environment, trees are incredibly resilient and adaptable. In fact, most tree species outlive humans in their native habitat, some with average lifespans that reach 1,800 years. So let’s get inspired by these species, and work on creating a sustainable urban forest that will be enjoyed for generations to come.Join us in…
Growing, specifying and planting certified containerized trees
To create a sustainable urban forest.
The food we eat, the cars we drive, the buildings we live in are certified and audited to ensure they meet important quality and regulatory standards. By holding manufacturers accountable to critical steps in the process, certification gives the consumer the assurances they need and expect. Why not hold our trees to the same high standards?
STEP BY STEP
How we do it
Reason 7 has designed a rigorous process based on university research and industry best practices. It makes use of the most innovative container technology and best management practices in root enhancement, water management, canopy structure and inventory flow.
What is essential is
invisible to the eye
The Reason 7 root certification process begins in the greenhouse with careful selection of genetics and an acute focus on developing the best root system. It continues by addressing root system development at each critical step of the production process and the use of the most innovative container technology. Dive into our root certification process here.
SPECIFY TODAY
A large inventory of Reason 7 certified trees is available
Starting today, you can specify Reason 7 trees on your landscape plans and demand that your landscapes include certified container trees. Contact any one of our passionate growers to add Reason 7 to your next project.
FUELED BY PASSION FOR HORTICULTURE
Meet the growers
Reason 7 growers come together to collaborate and push the industry forward. Our growers are committed to ensuring their trees are the best on the market and will reach their true potential in the urban landscape.
Becker Tree Farm
Hobe Sound, FL
Cherrylake
Groveland, FL
Sun City Tree Farm
Ruskin, FL
Want to know more?
Email us to learn more, share your experiences and ideas, or inquire about Reason 7 speakers, CEUs and conferences: